Scrap Vehicle Displayed

A car dealer in Minnesota chose to put a scrap Mitsubishi Outlander on display rather than have it removed by a “buy my junk car” hauler or junk vehicle buyer. The Outlander, which sustained considerable damage, it parked in the front of the dealership for marketing purposes, apparently to show the resiliency of the (now) junk vehicle in a crash. On October 20, 2014 edition of Automotive News, Gabe Nelson featured a story entitled ‘A terrible wreck, but not a total loss’, with the following highlights: “Most dealerships send totaled cars to the junkyard. White Bear Mitsubishi put one on display, and it has been reaping the rewards. The wrecked Outlander Sport outside the store’s service drive came from a customer who survived a accident in which the vehicle was bumped across the median and into traffic; it slammed into a semi-truck at 65 mph. Customers responded so well to the ad that the crashed Outlander Sport became a marketing mainstay. It joined the Mitsubishi stand at the Twin Cities Auto Show, helping attendees visualize a new body structure that has helped the brand’s vehicles earn good ratings on a new test from the Insurance Institute for Highway Safety.” The full story is available here: http://www.autonews.com/article/20141020/RETAIL07/310209868/a-terrible-wreck-but-not-a-total-loss

About the scrap vehicle

The Mitsubishi Outlander is described by KBB.com as follows: “The compact SUV segment is tough; with long-established players such as the Honda CR-V, Ford Escape & Toyota RAV4 roaming freely. The 2015 Mitsubishi Outlander SUV is an alluring prospect. Subtle styling, an impressive list of features, and a tenacious all-wheel-drive (AWD) system that includes varying modes for differing off-road conditions help elevate the Outlander above more basic compact SUVS, as does a sub-$25,000 starting price. On the downside, the Outlander’s 4-cylinder and 6-cylinder engines are not the most powerful in the class, and Mitsubishi’s limited dealer network might make servicing and warranty work difficult in more remote regions.” In my opinion, it has the same unappealing front exterior currently used in many of the Mitsubishi line. The interior is simple and has nice styling, and I noticed a Rockford Fosgate sound system in the model I viewed.

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